We launched the marketing track for the first time in Moscow this year. It had a huge success. Therefore, we decided to carry on this nice tradition. In Minsk, you’ll have an opportunity to meet leading industry companies, attend talks about gaming marketing with Facebook and Twitter, crowdfunding, platforms promotion and lots of other lifehacks and tips. Note that only the holders of BUSINESS tickets can visit this track. We’re grateful to Alexandra Pestretsova for helping us once again to put togetherthis amazing track! :)
PR for Kickstarter campaign. How we got almost a million dollars for Pathfinder: Kingmaker
When&Where: Orange Hall, November 16, 11:15 am
During this talk, Karina Konkova, PR Lead of Gaming division, Mail.Ru Group will give insights on how to prepare a campaign for Kickstarter. She will answer to such topical issues as: Why does your campaign need PR? Are there any chances for success for Russian products? Karina will share a case study on a campaign for Pathfinder: Kingmaker game.
Games marketing done right with Facebook
When&Where: Orange Hall, November 16, 12:30 pm
The session of Igor Pashchenko, Client Partner, Global Gaming, Facebook, will focus on the winning strategies and case studies for growing mobile games with Facebook’s solutions at each stage of game lifecycle.
Entering the global blogger market. Practice, tips, lifehacks, fun facts
When&Where: Orange Hall, November 16, 3:30 pm
Blogger relations manager of Mail.ru Group, Andrey Skochok is going to explain you the difference between work with bloggers on the West market from the work on the Russian market. Andrey will share some case studies of work, funny and ridiculous situations with bloggers.
ASO: a guide to promoting apps in stores
When&Where: Orange Hall, November 16, 4:00 pm
You keep buying traffic, and yet there’s little to no output – does this sound familiar? During this talk, Anastasia Selchuk, UA Lead of Pixonic, will explain to you how to raise both the conversion rate and traffic volume without hiking up the price per install. You’ll also learn how to achieve this by optimising your product’s page in app stores, and how you should attract organic users.
Twitter: how to find the audience for your game around the world
When&Where: Orange Hall, November 16, 4:45 pm
Evgeniy Kozlov, Marketing Director of Httpool, is going to share gaming insights based on big data on the platform and share best in class examples from biggest game developers and publishers around the world.
Crowdfunding Marketing Campaign
When&Where: Orange Hall, November 16, 5:15 pm
During this session, provided by Kirill Perevozchikov, Head of Marketing, Larian Studios you’ll explore how the company used crowdfunding marketing for its award-winning RPG Divinity: Original Sin 2. Expect the lessons learned during two successful crowdfunding campaigns, and some of the tips and tricks on how to prepare one of your own.
Discussion panel: Platforms promotion trends of 2017
When&Where: Red Hall, November 17, 3:00 pm
The best part is that this Panel is open to everyone, holders of both Standard and Business badges!
Alexandra Pestretsova from Wavesplatform will host the panel featuring Igor Pashchenko, Facebook, Stepan Slusarev, Httpool, Artur Shakalis, Odnoklassniki (Ok.ru), Maxim Babichev, VK, Natalia Corobco, Google. They will discuss the trends of 2017 concerning the viral mechanics, advertising opportunities, featuring and developer interaction with the platform.