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Flash GAMM!

Program

Flash GAMM is a professional gathering, where you may listen to interesting lectures, learn the news of flash games industry, communicate with the collegues and find potential partners.

We are looking for speakers for Flash GAMM. Make reports and researches, share your successful experience. Any topics related to flash games are welcome!

If you would like to make a session at next conference, please, email to flashgamm@absolutist.com.

Speakers

“Challenges of international publishing and marketing of online games”

Short description:
The Session will feature the steps of online publishing of games, the challenges, the chances and the risks as well as the steps needed. The session will provide information about global marketing strategies as well as an insight into the way international publisher work and license games and the legal issues involved. The speaker will provide examples and a variety of stories regarding internationally working companies ant will try to show the audiences the chances that Russian developers can have in the world.

Speaker:
Marian Härtel — a graduate lawyer specializing in the games industry, runs the head office of CPMStar Europe, the world’s largest online games network with its European base in Berlin. He is a renowned expert specialising in online game marketing and business development of browser and online games.

Request a meeting.

Listen to the audio record (20mb):

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The presentation of the lecture:

“Nothing for oneself, everything for others! – My.mail.ru Application Platform”

Short description:
How to get maximum of the Platform:
- virus distribution
- monetization
- free advertising
- file hosting
- and much more.
You will learn the methods of quick application development in My.mail.ru, its promotion and earning godzillions of money.

Speaker:
Alexey Terehov is the Chief Manager of Platform@Mail.Ru. He was a supervisor of the second version of My.Mail.Ru API and the project Links@Mail.Ru He adds the most interesting news in application developers community in My.Mail.Ru and in Twitter @alexterekhov.

Request a meeting with Alexey

Listen to the audio record (13mb):

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The presentation of the lecture:

“Making Games for the Toughest Critics: Game Design for Kids”

Short description:
The time when computer games were strongly associated with kids is long past, but haven’t we forgotten that kids are still a big part of the casual gaming audience? What do kids like to play, and what do they hate? How do they behave during their gaming sessions, and what should a game designer consider when creating for kids? Grab your favorite teddy bear and snuggle up to listen to some eye-opening bedtime stories from the designer’s studio.

Speaker:
Martine Spaans works as Licensing Manager at SPIL Games and has several years of experience in the casual gaming business.

Make an appointment with Martine.

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The presentation of the lecture:

“Future of Flash”

Short description:
Dive into Flash CS5, Multi-touch and mobile development, testing in Device Central CS5 and all the new features. Learn how to develop Peer-to-Peer applications and see some neat Augmented Reality demos.

Speaker:
Tom Krcha - Platform Evangelist, Adobe. Working with Flash for over a decade. Focused on mobile, realtime, peer-to-peer, media, streaming and collaboration. Participated in many Flash media streaming projects including CDNs, videochats, realtime multi-user applications, IPTV and award-winning websites. He is part of Adobe Platform Evangelism team Europe. Check out his blog: flashrealtime.com and twitter.com/tomkrcha

Request a meeting with Tom Krcha.

Listen to the audio record (32mb):

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The presentation of the lecture:

“Aquarium 3D – our first project with Alternativa”

Short description:
Field notes on the way we became a startup. The lecture will drive upon the initiation and the delepopment of the game Aquarium 3D, application of AlternativaPlatform technologies, remote cooperation of two development teams.

Speaker:
Dmitriy Stolyarov – Director and game designer at iHeroes.

Request a meeting.

Anton Volkov — one of the front line man within Russian internet. The father of the Alternativa3D flash engine.

Request a meeting.

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The presentation of the lecture:

“Indie=Future”

Short description:
The lecture is the continuation of the topic “The science of game development”.
What gives a developer a notion of “independence”, why many game genres were invented by indies.
Indie-art, indie-science, indie-marketing and what a creator may take from it.
Ways to find your place in gaming industry for individuals, small studios and large companies. Where fresh ideas may be picked up from.
The resources which Flash technology provides for creative game developers.

Speaker:
Vitaliy Khit is one of cofounders of Absolutist company, has been earning money as the developer of casual games for over ten years.

Make an appointment with Vitaly.

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The presentation of the lecture:

“PayInAFlash - turn your gamers into customers”

Short description:
PayInAFlash, an innovative flash based payment option that allows users to pay for their games without being redirected to any external payment page. Multiple purchases have never been easier, all your customers have to do is “Pay” and “Confirm” for the payment to be initiated.
For all Flash GAMM! Attendees a special promotion is available!

Speaker:
Yuval Ziv - VP Operations and Business Development at Gate2Shop.

Request a meeting with Yuval.

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“Motion-design in game applications”

Short description:
Motion-design – is what stands for “feel” in “look and feel” interface principle. The reactions of interfaces and game elements to player’s gestures, the transitions from interface states – the things a flash game developer can’t omit. What is the role of these interactions and what are the variants? What attention is needed to their deliberation and programming? We are going to discuss what is easy and difficult to realize, why this should be done and what is the final objective: from the known examples to the description of the concrete realization methods.

Speaker:
Mikhail Antipin - the Technical Director of FRIENDS studio, has large experience in games development including MMORPG (Kingdom) and the games for social networks.

Make an appointment with Mikhail.

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The presentation of the lecture:

“The development of a flash game into a multiplatform brand”

Short description:
The development of a flash game into a multiplatform brand
The lecture will touch upon the issues of porting flash games on other platforms, their survey and cost. The experience of social networks implementation and the “socializing process” in general. Budgets, and development, implementation and maintenance charges.

Speaker:
Vadim “Badim” Starygin — independent flash game developer from Kaliningrad. Vadim has huge experience with creation and selling of the flash games.

Make an appointment with Vadim.

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The presentation of the lecture:

Click the image to watch the presentation in swf.

“Silverlight-based application and game development for Russian social networks”

Short description:
Within the frames of the lecture the the possibilities of creating applications for Silverlight platform will be covered.
The concrete examples, realized libraries and the peculiarities of both the technology in general and the particular Russian networks are to be reviewed.

Speaker:
Mikhail Chernomordikov is expert in the Russian office of Microsoft.
Engaged in realizing projects for Russian clients using modern Microsoft technologies.
Reads lectures, hosts blog and twitter covering technology issues including Silverlight, Internet Explorer, Windows 7.
Co-writer of the unofficial podcast from Microsoft – Podcast9.

Make an appointment with Mikhail.

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The presentation of the lecture:

“The market of social networks games: secrets of success”

Short description:
According to the analysts’ projections of annual 80-100% increase of social games in Russia will remain during a few coming years. Though a lot of development companies are engaged in the sector, the most part of games are not profitable. So, what a social game is? How has this market formed in Runet? Are investments in the companies working on this market reasonable? What are the ways to attract the audience and benefit from social games? Get the answers to these and other games in this lecture.

Speaker:
Alexey Kostarev – I-Jet founder and Chief Producer. After graduating from Ural State Technical University (Yekaterinburg) in 2001, he created Medialt Internet provider. In 2005, together with two business partners, he decided to sell the company and get involved into games market, which resulted in founding i-Jet company in May 2005.

Request a meeting with Alexey.

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The presentation of the lecture:

Click the image to watch the presentation in swf.

“Who cracks our games and how that is done”

Short description:
The lecture concerns spiteful hackers and the millions of those monkeys we have to resist every day. Are there any ways to protect ourselves of them and how. What should we pay prior attention to in online and offline games. The stories from real life and the real examples of cracking a few famous games.

Speaker:
Valentin Simonov - flash developer from TimeZero company, podcaster and a one who enjoys delving in the others’ bytecode. Works with Flash since its version 2 and was awarded TheFWA for the personal site.

Make an appointment with Valentin.

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The presentation of the lecture:

“Monetization of Internet projects Games Banner Network”

Short description:
Are you bothered with increasing your benefit from an Internet project? Do not re-invent the wheel – take ours!
Step-by-step guide to increase users monetization illustrated by own Internet projects.
An overview of different monetization methods and suggestion of the most effective tools.

Speaker:
Natalia Yarovenko, Director of Internet Projects Development at Games Banner Network Inc.

Request a meeting.

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The presentation of the lecture:

“Competition, piracy and other pitfalls in social networks”

Short description:
The lecture is dedicated to practical experience of creation, launching and further game development in vKontakte social network. The basic principles of games monetization and socialisation will be covered. We’ll consider the difficulties we have faced and the methods used to overcome those difficulties.

As well we’ll overlook the case when our company was accused in piracy on the site DTF.RU.

Speaker:
Evgeny Marchenkov - a cofounder and CEO of the Promo group. Evgeny also obtains the position of the Managing Partner in the Social Vision investment company which specializes on investments into social network applications.

Before starting his own business Evgeny worked at Microsoft for more than three years as an expert in strategic technologies and software development. Among other things he was responsible for the interaction with the software development industry and for Microsoft business development in the computer games industry.

Request a meeting with Evgeny.

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The presentation of the lecture:

Round table “Social boom!”

Points of discussion:
1. That are the reasons of such a stir among the developers? Is that good or bad?
2. Social networks, publishers, developers – roles, money, relationships.
3. What are the main factors of a successful social game? What are the most popular genres?
4. The terms of gamу development and game life.
5. The lack of professional flash developers and flash designers for social networks.
6. The problem of unauthorized content and clones. Does it actually exist? Why many people wink at it?
7. Forecasts. What will the social boom result in? When should we expect for its recession?

Listen to the record of the round table (23mb):

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Participants:

Alisa Chumachenko, in 2009 left the position of Marketing and Advertising VP in Astrum Online Entertainment – the largest entity on Eastern Europe online games market – and founded her own company Game Insight investing game applications for social networks.
Alexey Kostarev, I-Jet founder and Chief Producer.
Stephan Keiss, CEO of Wheemplay ltd., co-owner of Mob Mentality и Sosocial.in.
Winner of Intel Game Demo 2009, over 70 released Flash projects, 7 of which are social.
Maxim Donskih, runs social games sector at “Astrum Online” (Mail.Ru).
Ilya Kurylev - Creative Director at Flexis Games and an experienced game designer. Shifted to social games market from that of browser and previously mobile games. Was involved in the following projects – Carnage, 11×11, Banana Wars. Learn more at www.igrostroy.ru.

Round table “Indies”

Points of discussion:
0. Who are indies?
1. Why do developers become indie?
2. Making games for oneself or for others – pros and cons?
3. The problems of involving off-site developers into a project.
4. How a game may be sold? What monetization methods exist?
5. Figures. How much a game may bring.
6. Cash. Pay systems, taxes.
7. Development. What to strive for? Should one remain indie or start up a company?

Unfortunately, the audio record of this round table is not available.

Participants:

Vadim Starygin, an independent flash game developer from Kaliningrad. Vadim has huge experience with creation and selling of the flash games.
Evgeniy Kuzmin, or Johnny-K, one of the brightest flash indie developers in RuNet.
Andrey Kovalishin, an independent flash developer from Bryansk. The author of «Civiballs» games series.
Evgeniy Karatayev, an independent games developer since 2008, the creator oа such games as Splitter 1 & 2, Air Battle, Gen, Wake Up the Box.
Anton Karlov, a professional games developer since 2004. Used to work for «Ferocious Hamsters» as a programmer and the Creative Director. During this time he has taken part in the development of 7 games, three of which are his own Flash projects. On the moment he is engaged in independent Flash games creation and monetization.
Evgeniy Fedoseyev, an independent games developer from Saratov. Since summer 2008 he has worked out and released popular games series - Red Ball and Red & Blue Balls.

Blitz sessions section

Blitz-session time limit:
- The speaker is given 5 minutes to cover his issue.
- You may finish earlier but not later.
- When the time is over a call is given.
- Each speaker have to present at least 1 slide with his name, company, position, contact information and the topic of the.
- All the questions are to be asked during a long break following the blitz-sessions section.

Listen to the audio record of the blitz-session section (15mb):

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Blitz-sessions:

“Hiring – the process of fast game development for Vkontakte”

Ilya Kurylev - Creative Director at Flexis Games and an experienced game designer. Shifted to social games market from that of browser and previously mobile games. Was involved in the following projects – Carnage, 11×11, Banana Wars. Learn more at www.igrostroy.ru.

“A little bit from here and a little bit from there”

Proper schemes to add payment to flash games.
The most popular methods of payment for the foreigners, the near abroad and Russia. The ways to increase profits from a flash game.

Alexander Agapitov - 2рау CEO.

“ProjectDarkstar Server – a platform for creating multiplayer online games”

The session will overview ProjectDarkstar Server, was produced by Sun Microsystems labs and keeps on developing as a community-project RedDwarf Server.
ProjectDarkstar/RedDwarf is a horizontally scaled application server for low latency applications – like online games, virtual worlds and social networks applications. The server Сервер значительно simplifies online-games development greatly and makes it easier for a MMOG (massively multiplayer online games) to enter the market.

Oleg Neklyudov - web-designer with 10-year experience (Java, Flash/Flex, PHP). Chief project manager of “Dictator-Online” web game.

“Social networks of new generation: augmented reality and something else”

During the blitz-time given I’ll try to tell you what applications with using Augmented Reality should be done for, how to earn millions on your own pool, how to sell called-for researches and how applications may help endangered animals and sick children.

Sergey Dolgov - Director of Business Development at SocialCraft. Expert in visual communications and new media, supervisor “Advertising” speciality in Higher School of Economics. Started working with Flash from the third version, was engaged in games usability and dynamic infographics issues. Now he is developing new methods ща application of interactive technologies in SocialCraft.

“It’s high time to earn” or an express course of a successful flash game development

Within these 5 minutes I’m going to explain simply why it’s high time to quit if you are still working for someone.
And naturally we’ll drive upon the process of creating a knowingly successful flash game.

Stephan Keiss – CEO of Wheemplay ltd., co-owner of Mob Mentality и Sosocial.in
Winner of Intel Game Demo 2009, over 70 released Flash projects, 7 of which are social.

Conference hall “А”

9:00 – 10:00 Registration. Assembly.
Opening speech.
Valeriya Mallayeva
10:05 —10:50 “Challenges of international publishing and marketing of online games”
Marian Härtel
10:40 — 10:50 Break
10:50 — 11:30 “Nothing for oneself, everything for others! – My.mail.ru Application Platform”
Alexey Terehov
11:30 —12:00 Coffee-break
12:00 —12:40 “Making games for the toughest critics: game design for kids “
Martine Spaans
12:40 —12:50 Break
12:50 — 14:00 “Future of Flash”
Tom Krcha
14:00 —15:00 Lunch
15:00 — 15:40 “Aquarium 3D – our first project with Alternativa”
Dmitriy Stolyarov
15:40 — 15:50 Break
15:50 — 16:30 “Indie=Future”
Vitaliy Khit
16:30 — 16:40 Break
16:40 —17:20 “PayInAFlash - turn your gamers into customers”
Yuval Ziv
17:20 — 17:30 Break
17:30 —18:10 Round table “Social boom!”
18:10 —18:30 Games contest award ceremony. Close.

Conference hall “G”

9:00 – 10:00 Registration. Assembly .
Opening speech.
Artemy Malkov
10:05 —10:50 “Motion-design in game applications”
Mikhail Antipin
10:40 — 10:50 Break
10:50 — 11:30 “The development of a flash game into a multiplatform brand”
Vadim Starygin
11:30 —12:00 Coffee-break
12:00 —12:40 “Silverlight-based application and game development for Russian social networks”
Mikhail Chernomordikov
12:40 —12:50 Break
12:50 — 13:20 “The market of social networks games: secrets of success”
Alexey Kostarev
13:20 — 14:00 Blitz-sessions section
14:00 —15:00 Lunch
15:00 — 15:40 “Who cracks our games and how that is done”
Valentin Simonov
15:40 — 15:50 Break
15:50 — 16:30 “Monetization of Internet projects Games Banner Network”
Natalia Yarovenko
16:30 — 16:40 Break
16:40 —17:20 “Competition, piracy and other pitfalls in social networks”
Evgeny Marchenkov
17:20 — 17:30 Break
17:30 —18:10 Round table “Indies”

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