This enormously insightful Track called Google for Games & Apps will have company representatives unveil all important aspects optimizing your game for the platform: advertising, analytics and working with Youtube.
Machine Learning and the Future of Mobile User Acquisition
When&Where: Blue Hall, May 18, 10:30 am
During this session Sandzhar Ismailov, Industry Manager, Entertainment at Google, is going to reveal how machine learning will shape the app marketing and user acquisition, he will show you the present and the future roadmap of mobile app advertising solutions from Google.
Global Mobile Gamers Profile, Segmentation & Attitude to Advertising
When&Where: Blue Hall, May 18, 10:50 am
This talk will inspire mobile developers, as Industry Analyst, Entertainment at Google – Aram Asatryan, will discuss issues of who actually plays mobile games, differences between games and how people prefer to see Ads. You will also learn who pays for games and who doesn’t.
Firebase Analytics: Data at the heart of your game
When&Where: Blue Hall, May 18, 11:10 am
Arseny Alikhanov, Analytical Consultant, Entertainment at Google will give you an introduction to Google’s new app-first platform for analytics and app development. He will also provide the product walkthrough and game-specific cases of use: how Firebase helps develop, grow and earn.
Top content tactics for game developers on YouTube
When&Where: Blue Hall, May 18, 11:30 am
In this session, Darya Rubashna, Gaming Content and Partnerships Manager at YouTube, Google is going to give you an overview of Gaming content on YouTube and she will share with you best practices for gaming publishers on the platform from a content perspective.
Don’t miss this track from the representatives of Google! We recommend you prepare questions for QA session beforehand. Come to DevGAMM Moscow 2017 and improve your knowledge with the help of our great experts!
Buy tickets right away! 
