#MailRuPractice: 5 useful case studies

#MailRuPractice: 5 useful case studies

[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]It is a huge opportunity for industry devs to learn more about their area from gaming division of the largest Internet company in the Russian-speaking world – Mail.ru Group. They will share experience with you and unravel the mystery of games development in such a big company.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][heading]Project migration while changing publisher: saving time and data[/heading][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″][vc_column_text]savchenko_speaker_mailru[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3/4″][vc_column_text]When&Where: Yellow Hall, May 18, 12:30

Category: Technology & development

Pavel Savchenko, Team Lead at Mail.ru Group is going to cover the topics of migration of the infrastructure to a new server with data savings from the previous publisher of the project, and the summary of results 3 months after reboot.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][heading]Unreal Engine 4: Material creation for mobile games[/heading][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″][vc_column_text]alyamkin_speaker[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3/4″][vc_column_text]When&Where: Yellow Hall, May 18, 11:00

Category: Technology & development

At this session, Vladimir Alyamkin, Lead Developer at Pushkin Studio (Mail.Ru Games) will show you the best practices and optimization approaches of shader creation based on UE4 high-load mobile online game.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][heading]Planet of Heroes: VFX Alchemy[/heading][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″][vc_column_text]fedotovsky_speaker[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3/4″][vc_column_text]When&Where: Orange Hall, May 19, 12:00

Category: Art & Visuals

In this session Alexander Fedotovsky, VFX Artist at Fast Forward Studio (Mail.ru Group) will try to describe in detail some rules followed by VFX artists while working on the Planet of Heroes, as well as some tricks, optimization and artists’ motivations.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][heading]Key cheats for PR in Gamedev[/heading][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″][vc_column_text]konkova_speaker[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3/4″][vc_column_text]When&Where: Blue Hall, May 19, 16:00

Category: Marketing

Karina Konkova, PR Lead of Gaming division at Mail.ru Group, is going  to give insight on how to bring 1 million users to unknown game. She will also share with you a practical guide based on Mail.Ru Group gaming cases.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][heading]Video bloggers and streamers – learning how to avoid someone else’s mistakes while running an advertising campaign[/heading][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/4″][vc_column_text]skochok_speaker[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”3/4″][vc_column_text]When&Where: Blue Hall, May 19, 17:30

Category: Marketing

During this session, Andrey Skochok, Blogger relations manager at Mail.ru Group will give you some practical guidance for running an advertising campaigns on YouTube and Twitch, you will also learn pros and cons of work with agencies.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″][vc_column_text]

You have a chance to visit all these sessions – just buy tickets! 🙂

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